In November last year, Glossier opened its first UK pop-up store on London’s Floral Street. The pop-up was initially supposed to close on 9th February but it has proven to be so popular that Glossier have announced that it will be staying open until the end of the year! In fact, it’s been Glossier’s most successful pop-up of all time with over 100,000 people visiting it in the last three months.
I visited the pop-up last year on launch week and was absolutely taken aback by the decor and level of detail the Glossier team had put into this pop-up store. The company’s in-house creative team used traditional British members’ clubs as inspiration for the decor along with a floral theme to match the location (Floral Street). My favourite section of the store is the Glossier Rooftop, pictured above, which pays homage to London’s iconic skyline.
The Glossier London pop-up is located at 13 Floral Street, WC2E 9DH.
Open Monday-Saturday 10am-7pm, and 11am-6pm on Sundays.